Thursday, October 20, 2011


The Australian

Interesting development today - The Australian newspaper - one of our premier broadsheet newspapers sold nationally but more of a right wing publication (part of the Fox/Yahoo/Facebook empire) - has introduced a Paywall - i.e. 'Pay-to-view' for news - ???????????????

Is this idiocy? Login and all you will get will be a headline synopsis and a link to the 'Pay-for-view' site. You can take out an e-subscription to its digital version if you wish?

With so much 'free press' - e.g. today I read an article in the Salt Lake Tribune/Utah news on the Romney - v - Perry Republican candidature debate for free and even had free access to a video of their debate - one wonders if The Australian has shot itself in the foot? Surely, if people are not buying the hard copy (and there is evidence of declining sales) then they are hardly likely to pay to view on-line versions, are they?

Let me get this straight, we pay to keep them behind the wall, right? I'll gladly chip in.

"When, lo, as they reached the mountain side,
A wonderous portal opened wide,
As if a cavern was suddenly hollowed;
And the piper advanced and the "journalists" followed,
And when all were in to the very last,
The door in the mountain side shut fast."

1 comment:

Anonymous said...

I agree not the brightest idea out there!!!

Gill in Canada